Director of Customer & Growth Analytics, IAG
In this corollary to Austin Byrne's talk in June, Willem shared his team's journey to escape the typical value-providing drudgery of dashboards, reports, and PowerPoints - and move towards more advanced challenges with more diverse, longer term, business values. Is there a binary choice between elementary reporting and advanced statistical work? How do you harness the curiosity, learning, and skills from the latter to motivate and propel your team towards both? This talk put the spotlight on the passionate individuals and how they can actually make differences for customers and their organisation.