Shanon Chan, Digital Optimisation & Analytics Manager, Aussie
Have you ever wanted Google Analytics’ “User Explorer” data in a aggregated flat table? This type of data is useful for answering questions like “What content do users view before conversion vs after conversion?” and “How many sessions do users of different segments spend on site before conversion?” to help provide the insights to power personalisation. Come along to see the analysis and some of the code used to pull the data that you can use yourself.
Privacy, Direct Marketing and Social Media
Tracy Lu, Intellectual Property Lawyer, Allens
Programmatic display: Taking ownership of your display spend and data
Programmatic Media Buy - Post Click Analytics
Call tracking and analytics
Media Attribution - The last thing to think about is the model
Sam Redfern, Digital Analyst at IAG
Sadly, Sam forgot to save his slides so he only has half his excellent presentation.