Shanon Chan, Digital Optimisation & Analytics Manager, Aussie
Have you ever wanted Google Analytics’ “User Explorer” data in a aggregated flat table? This type of data is useful for answering questions like “What content do users view before conversion vs after conversion?” and “How many sessions do users of different segments spend on site before conversion?” to help provide the insights to power personalisation. Come along to see the analysis and some of the code used to pull the data that you can use yourself.
Tableau Zen Master
David spoke about the power of feedback and the data viz community, with regards to him sharing his Game of Thrones death data.
It's an interesting journey that should inspire people to embrace feedback and how crowd sourcing data vizzes can be a super powerful and great learning experience for everyone involved.
Director, Small Multiple
How can you leverage skills and tools you already have to create charts and data viz that are useful to others? We learnt about the three parts of a good data viz and some general tips and tricks for making charts that support day-to-day reporting and communications.
Head of BI, Big Red Group
6 months ago BRG ran all their business insight by connecting 200+ tables directly to Tableau. Obviously, something had to change… Mark talked about how they went from nothing to something and explains some of the challenges they faced and continue to face on the journey to data nirvana!
GA2GTM: In-place migration to tag management
Chaoming Li, Digital Analytics Consultant