Our first ever remote DAW happened on April 8th, 2020 with guests joining our Zoom meet from Sydney, Melbourne and New Zealand! The talks were recorded and are available on YouTube.
Talks this month were:
If Data is the New Oil, What is Behavioural Data?
John Ekman, Head of Education, New Republique
Since actual behaviour data has been so hard to capture, companies have been stuck with making guesses based on Attitudinal data and Demographical data.
But the world has changes. Behaviour data is now plentiful, but companies are still stuck in their old habits.
This session shows you the power of behaviour data and how to "unstick" your company.
Directionally correct lies vs unintelligible truths, communicating with non-analytics stakeholders
Tom Hunt, Head of Data & Analytics, Koala.com
How do you talk to stakeholders when they won't pay attention to the detail? Is it better to give a white lie that results in the correct decision or blind them with science?