Hosted by Simon Rumble
How can you tell when people are actively engaged with your content, not just clicking a vacuous headline? Once you know, how do you distribute this information around the business to help optimise content creation?
This month’s panel session featured great minds who’ve been working and thinking deeply on these matters in publishing and content marketing. We covered the challenges faced by digital publishers, platforms and solutions to the problems, and approaches to getting the data to the decision makers