Shanon Chan, Digital Optimisation & Analytics Manager, Aussie
Have you ever wanted Google Analytics’ “User Explorer” data in a aggregated flat table? This type of data is useful for answering questions like “What content do users view before conversion vs after conversion?” and “How many sessions do users of different segments spend on site before conversion?” to help provide the insights to power personalisation. Come along to see the analysis and some of the code used to pull the data that you can use yourself.
Presentations from August 2013
Education in the Digital Analytics industry
Sam Redfern, Digital Analyst
R as your entire Web Analytics workflow
Narbeh Yousefian, Web Analytics Manager at Winning Group
His presentation embedded below, but probably work better viewed directly here.
Presentations from March 2013
Buying a tag management system
Certified Web Analyst Exam
Probability and statistics in web behaviour