Category: Google Analytics

Costume Competition: Adobe Analytics
Clearest message: Google Analytics
Peoples' Choice Award: Snowplow Insights

Modelling the Customer Journey in Google Analytics

10/4/2019

Rod Jacka
Managing Director, Panalysis

Creating exceptional customer experiences is a key component to success in today's digital world. Google Analytics is a powerful tool to help you understand the journey your customers take, but has so many options and so much data, it can be hard to get started. By taking a structured approach to your analytics you can learn a lot about the customer's journey and identify areas for improvement - by tackling your own customer journey map using what's possible in Google Analytics.

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