Director - Technology & Enablement, Venntifact
A brief history of the evolving role of data in the customer experience, and an overview of the key platform “categories” in play. Aimed at anyone overwhelmed by acronyms and trying to answer “what does what?
Managing Director, Panalysis
Creating exceptional customer experiences is a key component to success in today's digital world. Google Analytics is a powerful tool to help you understand the journey your customers take, but has so many options and so much data, it can be hard to get started. By taking a structured approach to your analytics you can learn a lot about the customer's journey and identify areas for improvement - by tackling your own customer journey map using what's possible in Google Analytics.