6pm | Wed 11 May
Data & Analytics Wednesday is an informal, monthly gathering of people in the data and analytics, marketing and optimisation community that happens in cities all around the world. Formerly known as Web Analytics Wednesday Sydney, we've changed to Data & Analytics Wednesday Sydney to reflect our growth since we began in 2013 - and to better represent the diversity of the topics we explore at our meetup.
We meet every second Wednesday of the month to hear talks on what's happening in the data and analytics space, with plenty of time for open discussion and networking. Plus there's free drinks!
This Month's Talks
Building declarative ETL with Delta Live Tables
Reva Kanduri, Solution Architect, Databricks
Creating scalable ETL pipelines that can ensure reliable, testable data with scaling infrastructure is quite challenging. Not any more! Databricks Delta Live Tables provides a simple declarative ETL framework to build reliable data pipelines using modern software engineering best practices at scale. This alleviates your data analysts and engineers from spending time on fixing the tools but rather on getting value from data.
Measuring top of funnel brand marketing and connecting it back to real business impact
Sam Redfern, Data Analyst, Canva
Digital teams would be familiar with performance marketing. But, how do you measure the millions spent on TV, Radio and other traditional media formats? What do brands want from that television time? How does unaided awareness work? How do companies decide and test a creative message? How do you work out what media drove impact to brand metrics? Sam dives into this world and presents some of the latest research.
110 Kippax St (entry via Waterloo St)
Surry Hills NSW 2010
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