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Data & Analytics Wednesday is an informal, monthly gathering of people in the data and analytics, marketing and optimisation community that happens in cities all around the world. Formerly known as Web Analytics Wednesday Sydney, we've changed to Data & Analytics Wednesday Sydney to reflect our growth since we began in 2013 - and to better represent the diversity of the topics we explore at our meetup.
We meet every second Wednesday of the month to hear talks on what's happening in the data and analytics space, with plenty of time for open discussion and networking. Plus there's free drinks!
Upcoming talksFrom visibility to recommendation: Measuring what really matters in AI search
Frederic Chanut, GAICD, Executive Chairman, In Marketing We Trust The rise of AI-powered search engines (ChatGPT, Google Gemini, Perplexity) has fundamentally changed how brands are discovered and recommended online. Traditional SEO focused on ranking and visibility, but AI search introduces a critical new dimension: recommendation quality. This session introduces the concept of Brand Experience Optimization (BX) for AI search—a strategic framework that combines Branding, Customer Experience (CX), and Product Marketing to influence how AI engines not just find, but actively recommend your brand. How to combine data and cognitive biases to understand user behaviour and improve conversion rate Raphael Gonzalez, CEO and Founder, Flowganise Data tells us what users do, but not why they do it. In this talk, Raphaël Gonzalez will explore how to bridge analytics and user experience to move beyond surface metrics. Expect practical insights on integrating quantitative data (traffic patterns, event tracking) with qualitative UX signals (heuristics, behaviour flows, cognitive biases) to uncover friction points and convert them into measurable growth. Raphael has spent the past few years optimising websites conversion rate as a CRO manager with some iconic brands in Australia (Qantas, Country Road Group or Fantastic Furniture). Now he's building Flowganise to make data analytics and UX analysis simpler for everyone. |
VenueVenue: Canva
110 Kippax St, Surry Hills NSW Australia RSVPLet us know you're coming via EventBrite
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Legends of DAW
We have amazing sponsors who fund our venue and bar tab and are also just all-round legends. These great companies support our community, so check them out.
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Connect with us
Give a talk
Got something you want the community to know?
Something bugging you about how our industry does things? Found a cool thing you're dying to share?
Do a talk!
Get in touch with us using the form on the Speaker Pack page. Speakers receive kudos and exposure to a diverse community of data enthusiasts.
Something bugging you about how our industry does things? Found a cool thing you're dying to share?
Do a talk!
Get in touch with us using the form on the Speaker Pack page. Speakers receive kudos and exposure to a diverse community of data enthusiasts.
Want to help?
We're always looking for more helpers to run the monthly event and our annual unconference. Read here for details.