Hosted by Sam Redfern The world of data is full of buzz words. Inspirational posts on LinkedIn talking about how "data lakes" will transform the industry, CEO articles talking about how they should kill BI and have only “data science teams”, ad-tech, attribution and more. Separating fact from fiction is tricky if you’re an outsider. Here a panel of 3 industry experts discussed different terms and discovered if they are underrated / overrated.
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Hosted by Simon Rumble
How can you tell when people are actively engaged with your content, not just clicking a vacuous headline? Once you know, how do you distribute this information around the business to help optimise content creation?
This month’s panel session featured great minds who’ve been working and thinking deeply on these matters in publishing and content marketing. We covered the challenges faced by digital publishers, platforms and solutions to the problems, and approaches to getting the data to the decision makers
The Great DebateGoogle Analytics vs Adobe Analytics vs Snowplow Insights.
Winners
Location and structure of the data in the cloud doesn't matter. Or does it?Vojtech Kurka, Solution Architect, Keboola Offline is the new online James Fogelberg, Founder, LANDMARKS ID Data Layers and KPIs: Together at last! Jason Lam, Senior Consultant, 2Datafish Automating everything in Google Scripts/BigQuery/Data Studio Analysis of competing hypotheses (ACH) Moe Kiss, Product Analyst & Digital Analytics, THE ICONIC Holistic data captureMike Robins, Co-Founder, Poplin Data Dashboard Design Principles Dr. Statistics : Or How I Learned to Stop Worrying and Learned to Love The Equations Kshira Saagar, Head of Data Sciences, Datalicious And here's the embedded video. Triggered emails on a budget Tim Griffin, Head of Data & Innovation, Appliances Online Doing Personalisation When You're Not Amazon Willem Paling, Personalisation Engineering Director, IAG Adam King, Personalisation Engineering Lead, IAG Civic hacking, web scraping and fixing bugs in our democracy at the OpenAustralia Foundation
Luke Bacon, Designer, OpenAustralia Foundation
Mobile Apps: Where is technology heading?
Abu Hena Al Shafi, Marketing Cloud solution architect, Westpac
3 things Appliances Online learned from live user intercept testing Trent Allan, Head of Marketing, Appliances Online Put MAGIC into your data analysisLeon Bombotas, Chief Data Officer & Founder, Decision Tools Accelerated Mobile Pages and Beyond Vincent Koc, Account Director, Resolution Media (part of Omnicom) What have you always wanted to ask a UX-er?Rob Tot, UX Lead - Rob Tot Consulting What biscuit should I eat?
Simon Rumble, Co-Founder, Poplin Data
Automated tagging of content for fun and profitInsights from Designing, Running and Grading a Data Science competition Taking Google Analytics to the next level with RJohann's github repository with the example R code. User testing with User ZoomSam Redfern, Senior Digital Analyst, IAG Insights Delirium: Driving Action from Multiple Data SourceSpamalyticsSimon Verbiest. Independent Inbound Markete How does display advertising work?Simon Rumble, Head of Data, Analytics & CRM, Bauer Media Exciting Analytics For Content Websites Damion Brown, Principal Consultant, Data Runs Deep Why "active users" is the only metric that matters
Tim Garnsey, Product Analytics Manager, Atlassian
The story of Product Growth at Atlassian
Dr Ilias Flaounas, Senior Data Scientist, Atlassian
The Evolution of Search Technology: A neural networks primer for site search and SEO Hamish Ogilvy, CEO, Sajari Hamish: A lot of people asked where to get word2vec. You can download it and several models here: https://code.google.com/p/word2vec/ Also, Google related links actually came from an Aussie algo (Orion) pre-dating word2vec, no idea about these days though... http://www.smh.com.au/news/breaking/aussies-formula-for-a-fortune/2006/04/10/1144521239582.html Accurately measuring users across a multi device ecosystem Getting the most out of the Google Analytics API Simon's evil tracking bookmarks
Careful where you pWorking with stakeholders in a large organisationSam Redfern, Senior Digital Analyst, IAG Sam also mentioned the podcast Digital Analytics Power Hour. It's great, have a listen. Heuristics, bias and group decision makingRecommendations at scale |
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